Rescue Cat Cafe Meooow! (pronounced "Myaaaaaow!") in Tokyo's Shinagawa district was founded by Masaki Yamamoto after his own adoption experience at a rescue cafe, where he met his cat Haruma. Inspired by that encounter, he opened Meooow! to make rescue cat adoption more accessible and normalized as an alternative to pet shop purchases. Operating since 2016 with formal animal handler registration, the cafe focuses on genuine adoption facilitation rather than commercial profit.
Reviews emphasize the cafe's authentic animal welfare commitment. Cats appear relaxed and stress-free rather than exploited—a sharp contrast to profit-driven competitors. The modest, unpretentious setting enhances authenticity by keeping focus on feline welfare and family matching. Staff demonstrate genuine passion for individual cats and adoption outcomes. International visitors praise patient, welcoming staff. Several cats have been featured on national television programs following successful adoptions.
Pricing is simple: ¥1,000 for 60 minutes with ¥200 extensions per 15 minutes. Point cards offer one stamp per ¥1,000 spent, redeemable for free hours. Operating 1 PM–8 PM daily except Wednesdays (weekend reservations required from November onward), the cafe requires socks (¥200 if forgotten). Donations support ongoing rescue operations. The small, personally-run model prioritizes genuine cat welfare over expansion.